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What does your branded USB say about your business?

8th December 2016 | News | charlie@media-street.co.uk

Christmas Tree USB Novelty SeriesPen Knife Customised USBCustomised Guitar USB Stick Branded USB Stick Logo

Self-promotion is an important element of any business’ journey to success, and giving away branded items can be a great way ensure you stand out from the crowds, and in the forefront of your customers’ minds. A clever business recognises the importance of offering customers something useful, reusable, contemporary and unique….

Without further ado, we bring you the BRANDED USB STICK!

What better way to engage new customers – and reward loyal ones – than with this wonderfully innovative yet simplistic gadget? USB sticks make a remarkable gift, and with Christmas just around the corner, you may want to consider the impact they could have on your customers.

Personalised flash drives have a series of benefits to help you promote your business. They can store large amounts of data, and when coupled with your logo/design, these can be used to promote your company brand and image. The are cost-effective, easy to use and come in large quantities.

With Flash UK, you can choose from a wide selection of USB sticks – all of which can be tailor-made to your individual requirements. It’s important to think about the right branded USB stick for you, as this can say a lot about your business. Below, we have compiled a list of things to take into consideration when choosing the perfect flash drive for your business.

Choose your colour

First consider your industry sector, logo and brand colours – the colour you choose must reflect your company aptly. The colour of your branded USB stick will be the first thing people notice. Most of the time, companies will already have colours associated with their brand, but if you are unsure which colour to choose, we have listed a few ideas below to help you:

Red – typically associated with passion, fire and intensity
Orange – typically associated with enthusiasm, creativeness and determination
Yellow – typically associated with energy, freshness and happiness
Green – typically associated with nature, sustainability and peace
Blue – typically associated with calm, depth, understanding and clarity
Purple – typically associated with royalty, romance, introspection and beauty
Black – typically associated with formality, seriousness, boldness and luxury
Pink – typically associated with femininity, sweetness and love
Brown – typically associated with reliability, support and nurture

Select your shape

Choosing the shape of your flash drive is a huge part of the design process – here’s your opportunity to be totally unique! Whether you are looking for a branded USB that doubles up as a ballpoint pen; a metal or wooden USB for a unique texture; or a slick leather-bound USB, Flash UK can help you select the right shape for your USB product.

If you work in a pub or bar, for example, you may want to consider a custom beer bottle USB stick. Perhaps you own a fleet of delivery lorries and wish to design a lorry-shaped device. Or maybe you want to rock out with our custom-made guitar-shaped USB stick. Whatever your request, we can provide a wide range of custom and novelty USBs.

Other shapes include:

  • Robots
  • Animals
  • LED lights
  • Vehicles
  • Clothing
  • Keys

Design & typography

Of course, the most important feature of your branded USB stick will be the positioning of your logo, including the writing and design you use to attract customers. As one of the main features, it is important to carefully consider how you will do this.

In a similar vein to the shape and colour, choosing the right font and design is imperative to ensuring you get your brand across in the right way. The font and style will vary depending on the nature of your business – these must match the mood and feel of your brand, they must be readable and must emphasise the salient qualities of your brand.

Fonts can be broken down into the following categories:

Serif – traditional and classic, often used to convey authority, reliability, confidence and respect – used by HSBC, Tiffany & Co and CBS TV network

Sans Serif – clean, simple & contemporary, used by many companies as it is easy to read on a screen – used by Facebook and YouTube

Script – gives the feeling of elegance, creativity and friendliness – employed by companies such as Cartier, Instagram and Coca-Cola

Novelty – used to convey quirkiness, fun and boldness, designed to be eye-catching and flash

Speak to Flash UK today!

There is a huge variety of promotional USB sticks to choose from – but selecting one that summarised your brand it the best possible way is worth taking some time over. Think about designing a USB that promotes your business in the long-term – something that is memorable and stands the test of time.

At Flash UK, we have years of experience working with branded USB drives. Give us a call or drop us a line for further advice, a quote or to discuss your requirements today.